Web trademark law is one of the many new and fast growing legal issues surrounding information technology in the 21st century. The growth of e-commerce on the Internet has led to a dramatic increase in online trademarks, which in turn has led to an equally dramatic increase in online trademark infringement. The web has made trademark infringement possible with just a few clicks of a mouse, and many inexperienced web users often unknowingly misappropriate trademarked items. False trademark infringement claims are also common on the Internet, and have become yet another difficult wrinkle in the vast fabric of cyberspace. The specific guidelines relating to web trademark law are often unclear or confusing for many people, and attorneys with specialized knowledge are often consulted to assist in resolving web trademark issues. Cease and desist letters are a common practice when dealing with web trademark infringement, and in many cases are all that is needed to resolve an issue. In other cases, further legal action may sometimes be necessary.