Trademark infringement involves violating the exclusive rights an owner has to a trademark without their permission. This occurs when another party, commonly known as the infringer, develops a trademark that is deceptively similar to one that already exists for like products and services. In cases of trademark infringement, the original owner of the trademark can begin legal proceedings against the infringer. A big topic in today's hi-tech world involves infringing trademarking on website theme. You can get a trademark on part of the domain name of a website if it includes a company name. However, it is not possible to get a trademark on the website URL. For example, if the name 'fun for' is not already trademarked a person can get a trademark on the name. They cannot get a trademark on 'www.funfor.com' because it is a representation of numbers. In most cases, you do not need a trademark on a name to own the name, and the theme that flows from the name. In these cases, the first person to use the name and theme is the owner.